BECO 5310 Economic Analysis for Business
2014 Summer II
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Instructor |
Michael Giberson |
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michael.giberson @ ttu.edu |
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Office |
BA W324 (Until the week of July 21-25; after BA 139Q) |
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Phone |
(806) 834-3161 |
Course description
Studies economic decision making in
the context of the markets within which firms compete.
Emphasizes how the interactions of these markets affect the
formulation and implementation of business strategies.
Course materials
Primary course materials are Daniel
Marburger and Ryan Peterson, Economic Decision Making Using Cost
Data: A Manager’s Guide (Business Experts Press, 2013) and a
“coursepack” of business cases and-readings from Harvard
Business Publishing.
The Marburger and Peterson book is
available from a variety of sources online--the publisher offers
an electronic version for $19.95 at http://ebooks.businessexpertpress.com/Books/9781606495131.
Locally, Varsity Books reports they have the book in paperback. The HBP coursepack can be purchased at: https://cb.hbsp.harvard.edu/cbmp/access/27669316.
Additional content will be posted on
the course Blackboard site.
Syllabus and course outline
A draft version of the syllabus and course outline is available at this link, the final version will be posted to the Blackboard site.
Students should check the Announcements and Schedule pages on Blackboard frequently during the term to keep up with assignments and the latest class-related information.